This Privacy Policy describes InventBird Pvt Ltd practices for collecting, using, disclosing, maintaining and protecting your personal information on the media platforms we operate, including the urCashCow app on the iOS or Android platforms (the “App”), our Website, or any other platform on which you see this Privacy Policy (collectively, the “Services”). We will refer to our users as “you” in this Privacy Policy. This Privacy Policy is incorporated into, and part of, the Terms of Use (the “Terms of Use”), which governs your use of our Services.
Please read this notice carefully to understand our policies and practices for processing and storing your personal information. By accessing and utilizing our Services, you accept and consent to the practices described in this Privacy Policy. This Privacy Policy may change from time to time (see Changes to our Privacy Policy). Your continued access and/or use of our Services after any such revisions indicates that you accept and consent to them. Please check periodically for updates.
We are a mobile application developer and publisher called InventBird Pvt Ltd. See our website at www.inventbird.com for further information about us.(“InventBird Pvt Ltd,” “urCashCow,”“we,” “our,” “us”).
Third Party Links
The platforms on which our Services run may include links to third-party services, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party services and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every other website or app you visit.
We collect several different types of personal information from you depending on how you interact with our Services. Personal information means any information about an individual from which that person can be identified. It does not include information where the identity has been removed or is not able to be associated with an individual.
Most of the information we collect is given to us by you through filling out forms, registering for an account, or otherwise providing information when asked. Occasionally, we collect information from your device which helps us better provide our services to you. Because we may change our website and the services we offer from time to time, the means and methods to provide us with personal information may also change. Depending on how you interact with us and use our services, the personal information we collect may vary.
We may process the following types of personal data about you, which we have grouped together as follows:
| Identifiers | This may include your name (first and last), a username (or similar identifier), data of birth, gender, and profile photo if you upload it. |
| Contact Information | This may include your email address, mailing address, telephone number. |
| Transaction Information | This may include information you provide for the purposes of sending payments to you, such as the email address associated with your PayPal account. It also includes the records of payments made to you, the amounts paid to you, and other information associated with payment transactions. |
| Technical Information | This may include your IP address (which may identify your general geographic location), device identifier data, the type of device you use, your operating system and version, the URL’s of our web pages that you visit, the URL’s of referring and exiting pages, the pages you view, the time spent on a page, the number of clicks made, the platform type, and generalized, non-specific location data. |
| Usage Information | This may include information about the game features you use, your game preferences, the types of games you play, how long you use our Services, and how you use our Services. |
| Account Information | This may include your username and password, your preferences, feedback and survey responses. |
| Marketing and Communications Information | This may include your communications preferences in receiving marketing from us and/or third parties. |
| Geolocation Data | We collect your geolocation data whenever you choose to access the rewards or wallet features and play our games. We use this data to determine which currency to pay you in, which rewards to offer, and our legal obligations in that jurisdiction. |
We collect information about you in many different ways. Most of the time we collect through your direct interactions with our Services, but we may also automatically collect personal information from your devices, and occasionally from third parties or publicly available sources.
We collect information about you in the following ways:
Direct Interactions. When you interact with our Services, you may provide us your personal information by filling in forms, communicating with us by email, telephone, text/SMS, post, or otherwise. This may include personal information you provide when you:
Automated Collection. As you interact with our Services, we may automatically collect Technical Information and Usage Information. We collect these categories of Personal Information by using cookies, SDK’s, web beacons, and other similar technologies.
Third Parties or Public Sources. We may share and receive personal information about you from various third parties as follows:
We will only use your personal information when allowed by law. Generally, we will use your personal information: (a) where we need to perform the contract we are about to enter into or have entered into with you; (b) where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; and (c) where we need to comply with a legal or regulatory obligation.
Purposes for which we will use your personal information
Below is a chart of some of the common ways in which we process your personal information. We have identified what our legitimate interests are where appropriate. Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal information where more than one ground has been set out in the table below.
| Purpose/Activity | Type of data (varies depending on circumstances) | Lawful basis for processing including basis of legitimate interest |
| To register you as a user of our Services. |
Contact Information Account Information |
Performance of a contract with you. |
| Notifying you about changes to our terms or Privacy Policy. | Contact Information | Necessary to comply with a legal obligation |
| To enable you to participate in a game, contest, competition, survey, or similar event. |
Identifiers Contact Information Technical Information Usage Information |
Performance of a contract with you. Legitimate Interests (to learn how our users use our Services, to improve our Services, to grow our business). |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data). |
Identifiers Contact Information Technical Information Usage Information |
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise) |
| To provide you with information and marketing communications about our products and services. |
Identifiers Contact Information Marketing and Communications Information |
Consent Legitimate Interests (in marketing goods or services in which you may have a personal interest based on our ongoing business relationship). |
| To provide you with third party offers that may be relevant to you. |
Identifiers Contact Information Marketing and Communications Information |
Consent |
| To respond to customer service requests including order status and chat communications. |
Identifiers Contact Information Technical Information |
Legitimate Interest (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise) Consent |
We may reach out to you in different ways, for example, to tell you about new features, games, or sweepstakes on the App we think you’d be interested in, or to show you how to use a particular feature we think you may enjoy. However, you can also let us know that you’d rather not hear from us with this type of communication.
Promotional Offers From urCashCow. We may use any of the categories of personal information we collect to make decisions about what we think you may desire or need as our consumer. We will only make these marketing decisions if you agree to receive email marketing from us. In all cases, we allow you to opt-out of receiving marketing communications from us.
Interest Based Advertising. urCashCow uses advertising to help fund our services and we utilize and numerous advertising technology platforms to help deliver relevant advertising to you. urCashCow and the technology service provider may collect, receive, or use your personal data in connection with our use of the platform in order to provide interest-based advertising to you. In such cases the advertiser is acting as a controller of the data for its own purposes.
Most of the third-party advertising and data companies we work with, including subscribe to the DAA Principles and/or are members of the Network Advertising Initiative (“NAI”). To learn more about the information collection practices of NAI members and your related opt-out choices, please visit the NAI’s website here. For more on EU online choices, please visit the EU online choices website here. You can opt out of interest-based advertising from Google by visiting the About Google Ads page or opt out of the DoubleClick cookie by installing the DoubleClick opt out extension. For information about how Google uses data from DoubleClick for Publishers, click here.
Please refer to the privacy policies of our advertising partners for more information on how to exercise your rights and control your advertising choices. Our advertisers include the following:
Mobile App Advertising and Tracking: urCashCow, our authorized service providers and/or other third-party partners (listed above) involved in the delivery of advertising you receive through our App may collect information about your mobile device, including your mobile device’s advertising identifiers and the names and IDs of apps you have installed, as well as information about how you use our mobile applications and other unaffiliated applications. We and our partners use this information to enable interest-based advertising you receive through our Services and within third-party apps and other marketing channels. Depending on your device and operating system, you may be able to reset your mobile device’s advertising identifier to limit this data collection or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes by accessing the privacy settings on your mobile device. Each operating system, iOS for Apple devices, Android for Android devices and Windows for Microsoft devices, provides its own instructions. Visit the privacy settings for your mobile device for more information.
In addition, you may see our services advertised in other services. After clicking on one of these advertisements and installing our app, you will become a user of our Service. In order to verify the installs, a device identifier may be shared with the advertiser.
Social Media Advertising: urCashCow also runs other kinds of online ad campaigns on social networking websites and other non-urCashCow websites and apps. Some of these ads may be based on information we have about users. If urCashCow provides information to a website or app for these advertising purposes, the information may only be used to display the urCashCow ad. Please see the privacy policy of the website or app where a urCashCow ad is shown for more information about its privacy practices and privacy choices it may offer.
Survey Serving Technology: urCashCow uses Pollfish SDK. Pollfish is an on-line survey platform, through which, anyone may conduct surveys. Pollfish collaborates with Publishers of applications for smartphones in order to have access to users of such applications and address survey questionnaires to them. When a user connects to this app, a specific set of user's device data (including Advertising ID, Device ID, other available electronic identifiers and further response meta-data is automatically sent, via our app, to Pollfish servers, in order for Pollfish to discern whether the user is eligible for a survey. For a full list of data received by Pollfish through this app, please read carefully the Pollfish respondent terms located at https://www.pollfish.com/terms/respondent. These data will be associated with your answers to the questionnaires whenever Pollfish sends such questionnaires to eligible users. Pollfish may share such data with third parties, clients and business partners, for commercial purposes. By downloading the application, you accept this privacy policy document and you hereby give your consent for the processing by Pollfish of the aforementioned data. Furthermore, you are informed that you may disable Pollfish operation at any time by visiting the following link https://www.pollfish.com/respondent/opt-out. We once more invite you to check the Pollfish respondent's terms of use, if you wish to have more detailed view of the way Pollfish works and with whom Pollfish may further share your data.
From time to time, we may need to share your personal information with others, including in the following circumstances.
Disclosures to the Public. Some of your personal information will be shared with the general public, including your first name and last name initial, city, state, and country. When information is made publicly available it may be accessed by anyone with access to the platform to which the information is posted. It may also be indexed by third-party search engines, and be imported, exported, distributed, aggregated, and redistributed by others without our knowledge.
Third Party Service Providers. We may share your personal information with third party service providers who perform various functions to enable us to provide our services and help us operate our business, such as website design, sending email communications, fraud detection and prevention, customer care, payment processing, or performing analytics. Our contracts with these third parties require them to maintain the confidentiality of the personal information we provide to them, only act on our behalf and under our instructions, and not use personal information for purposes other than the product or service they’re providing to us or on our behalf.
With our Affiliates and Partners. When participating in events or activities that we offer along with our partners and/or affiliates, you may be asked to share personal information with those affiliates and/or partners. For example, a game, contest, competition, contest, sweepstake or other offering may be co-sponsored by another company or companies. In such a situation, the information we obtain from you in connection with such contest, sweepstake or offering may be shared with our co-sponsor, unless you instruct us not to (which may result in you not being able to participate). In some of those cases, we may act as co-controllers of your personal information, depending on the circumstances.
With Unaffiliated Controllers. In some cases we may transfer personal information to unaffiliated third-party data controllers. These third parties do not act as agents or service providers and are not performing functions on our behalf. We may transfer your personal information to third-party data controllers for the following purposes: 1) to provide you with third-party offers; 2) to provide us information about the quality of our services offerings. We will only provide your personal information to third-party data controllers where you have not opted-out of such disclosures, or in the case of sensitive personal information, where you have opted-in if the disclosure requires consent. We enter into written contracts with any unaffiliated third-party data controllers requiring them to provide the same level of protection for your personal information that is required of us. We also limit their use of your personal information so that it is consistent with any consent you have provided and with the notices you have received.
Protection of urCashCow and Others. We may share personal information when we believe it is appropriate to enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of urCashCow, our products and services, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and risk reduction. This does not include selling, renting, sharing, or otherwise disclosing personal information of our customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.
Response to Subpoenas and Other Legal Requests. We may share your information with courts, law enforcement agencies, or other government bodies when we have a good faith belief we’re required or permitted to do so by law, including to meet national security or law enforcement requirements, to protect our company, or to respond to a court order, subpoena, search warrant, or other law enforcement request.
Sale of Our Business. If we sell, merge, or transfer any part of our business, we may be required to share your information. If so, you will be asked if you’d like to stop receiving promotional information following any change of control.
With your Consent. Other than as set out above, we will provide you with notice and the opportunity to choose when your personal information may be shared with other third parties.
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances you can ask us to delete your data (see “EU Data Subjects Legal Rights”). In some circumstances we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
InventBird Pvt Ltd has its headquarters in India. Information we collect from you will be processed in India. Where we transfer EU data subject’s personal information to third parties outside of the European Economic Area (EEA), we rely on appropriate suitable safeguards or specific derogations recognized under data protections law, including the GDPR. The European Commission has adopted standard data protection clauses, which provide safeguards for Personal information transferred outside of the EEA. We may use Standard Contractual Clauses when transferring Personal information from a country in the EEA to a country outside the EEA.
EU data subjects have certain rights with respect to your personal information that we collect and process. We respond to all requests we receive from individuals in the EEA wishing to exercise their data protection rights in accordance with applicable data protection laws.
To file a request or take action on one of your rights, please contact us at the contact details provided. You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We are committed to complying with the laws protecting the privacy of children.If you are under 18 years of age or a minor in your country of residence, please ask your legal guardian permission to use or access the Services. Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under the age of 16. If we receive personal information that we discover was provided by a child under the age of 18, we will promptly destroy such information.
We are committed to complying with the laws protecting the privacy of children.If you are under 18 years of age or a minor in your country of residence, please ask your legal guardian permission to use or access the Services. Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under the age of 16. If we receive personal information that we discover was provided by a child under the age of 18, we will promptly destroy such information.
Indian residents have the right to request and obtain from us, once a year and free of charge, a list of the third parties to whom we have disclosed certain types of personal information (if any) for their direct marketing purposes in the prior calendar year. At our option, we may respond to such requests by providing instructions about how our users can exercise their options to prevent our disclosure of personal information to third parties for their direct marketing purposes. You can read these instructions above in the “Marketing and Advertising Practices” section of our Privacy Policy. Or, if you are a Indian resident and prefer that we send you a separate response, please email your request to [email protected]. At this time, our Website does not respond to browser “Do Not Track” signals.
By using this website, you agree to the terms and conditions contained in this Privacy Policy and Conditions of Use and/or any other agreement that we might have with you. If you do not agree to any of these terms and conditions, you should not use this website. You agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the laws of the Courts of Hyderabad, Telangana, India. You also agree to arbitrate such disputes in the Courts of Hyderabad, Telangana, India, and to abide by any limitation on damages contained in any agreement we may have with you.
This Policy is expected to change from time to time. We reserve the right to amend this Privacy Policy at any time and provide notice to you by posting of the amended Privacy Policy on the website. We may also email you to give you notice of material changes to this Privacy Policy. The provisions contained herein supersede all previous notices or statements regarding our privacy practices and the terms and conditions that govern the use of this Services.
If you have any questions or wish to register a complaint in relation to this Privacy Policy or the manner in which your personal information is used by us, please contact us by any of the following means:
InventBird Pvt Ltd.
[email protected]
Last Updated: December 2020